Why is predictive analytics so important to businesses?

Failure to adapt to the future has scuppered many a business. Blackberry never saw the touchscreen coming, Blockbuster didn’t plan on streaming’s success and Myspace were more short-sighted than Facebook. Planning for the next corner is difficult in business but it’s not impossible. The data of today can reveal the...

Predictive analytics vs Machine learning

Big data holds a lot of value that businesses can analyse and interpret to make cost savings, improve their business and drive operations forward. However, in order to access the wealth of information available the data needs to be processed in order to offer insights and different frameworks can have...

Breaking the rules of nature – proactive, predictive analytics

Breaking the rules of nature – proactive, predictive analytics

Predictive analytics helps companies gain advantage. By drawing insight from the widest range of data sources, companies can build an accurate visualisation of the future and model their process to match. By helping them expect the unexpected, predictive analytics facilitates better planning, happier customers and healthier profits. However, sometimes you...

Analytics: Predictive, Descriptive & Prescriptive

Utilising big data can be a difficult process but with the right tools you can create powerful insights for your business. Capturing the information is just one of the challenges to businesses, they then need to interpret it but which analytical process offers the most advantages – descriptive, predictive or...