Pete Williams, ex-Head of Enterprise Analytics at Marks and Spencer, now running his own outcome focused data consultancy, The Decision Playbook, shares with us in this interview his view around the transformational role of the CDO. His overall aim is to bring dynamic data to the heart of every business decision to make every decision faster, better informed and of higher quality.

In this interview, Pete Williams highlights the risk of getting in the hype cycle of needing a CDO and making bad decisions on the data science team, the difficulty of recruiting a successful team and the challenges in defining the data structure.
Listen to an unconventional point of view on what is the role of the CDO and his place in the C-suite and his advisory role.