ABOUT

SEGA is one of the leading interactive entertainment companies in the world. Their studios include Sports Interactive, Amplitude, The Creative Assembly, Hardlight and Relic Entertainment. SEGA are responsible for games such as Football Manager and the Total War series.

This talk covers the types of data that are collected at SEGA, how the data is processed including utilising the cloud for Big Data, and how this data is made accessible to end users throughout the business and beyond.

• Understanding the cloud data infrastructure at SEGA Europe.
• How we democratise data, making data self-service to end users.
• How data is used to help make key business decisions and drive game development.