Getting data about and to a customer isn’t that hard. The problem is that it’s a moving target and that target moves fast, too fast for traditional data approaches. For every month the data needs about and to the customer lags behind the needs of the business, real, measurable revenue is lost. Therefore changing the pace at which we react to business requirements has to be a fundamental requirement for any organisation wishing to maximise their customer revenue and retention.
This session will cover some of the cutting edge techniques derived from other technology areas which can help here, and some of the requirements your systems need to meet to be able to keep up with this rapid pace.