Seminars

13:10 - 13:40  |  Customer Experience Theatre

Real-time Personalised customer interaction at scale

Wednesday 13 November 2019

ABOUT

How do you build a customer interaction platform that is agile enough to respond to constantly changing requirements and still able to perform at scale? This is the challenge the Customer Interaction team set out to solve at Paddy Power Betfair. You will learn how they rebuilt their promotional platform moving from one based on a closed slow relational database to a high-performance agile platform that integrates promotions from 3rd parties. You will see how this transformation has enabled marketing to continuously innovate and apply timely, relevant personalised offers to hundreds of thousands of customers across two brands, even during massive spikes in traffic.

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