Data-driven businesses are collecting many types of personal data, including demographics, transactions, free text, images, audio, and video. In order to drive business growth, they would like to process this data. However, personal data falls within the scope of privacy regulations, such as GDPR, CCPA, and LGPD. This means that businesses must have obtained consent for each and every purpose that they want to process the data for. The only practical way to satisfy these regulations and still drive business growth is to anonymize or de-identify the data effectively, taking it out of scope. Anonymizing the data must be approached with an advanced solution, such as privacy automation, that: (1) automatically detects, directly and indirectly, identifying information, (2) calculates the risk of re-identification, (3) enables flexible privacy actions to reduce the risk while retaining analytical value, and (4) generates an audit report. Problems accessing some data may still exist because it cannot be relocated. Businesses can gain access to this data by utilizing virtual data collaboration that enables them to perform analytics without moving or exposing the data. These two solutions, privacy automation and virtual data collaboration, give businesses the ability to use all their data to drive business growth.