Seminars

11:10 - 11:40  |  Governance & MDM Theatre

The culture competition – personalisation vs privacy

Thursday 14 November 2019

ABOUT

In the challenge to provide better services companies are increasingly turning to greater personalisation, in many cases in competition with regulatory initiatives focussed on personal information. This can be further impacted by the expectations of different age groups in how interaction between company and consumer will take place. These same generational expectations affect company culture and governance regarding how data is used, managed and valued internally as well as externally.

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