ABOUT

Mercedes-AMG Petronas Motorsport has drawn from a combination of cutting-edge technologies and innovation, high-performance management and elite teamwork to win six consecutive FIA Formula One™ World Constructors’ and five Drivers’ Championships. Data is the team's life-blood, with the best solutions implemented to capture, store, secure, and analyse data. The team is using visual analytics, machine learning and simulation models for the dyno and windtunnel to optimize car design and race strategy. Learn from Geoffrey Willis, Mercedes-AMG Petronas Motorsport’s Director of Digital Engineering Transformation, on how they gain a competitive advantage with technology partners, including Pure Storage and TIBCO.