Amr is an entrepreneur and B2B thought-leader with a passion for segmentation, analytics and data visualization. He is the co-founder of Match2Lists, which launched in 2010. Previously, Amr held senior positions at Dell, Hewlett Packard and Unilever and co-founded other analytics businesses. Match2Lists is a big data, cloud solution that lets companies integrate, match, merge and de-duplicate their data on-demand, all powered by EXASOL. The cloud solution makes data matching and validation faster, easier and more cost-effective than ever before.