Edwina Dunn

CEO Starcount & Founder of The Female Lead.


Edwina Dunn is co-founder of Dunnhumby, the company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world. The company was founded in 1989 and by 2011 when Edwina left the business, it had grown to an organisation of 1500 people, reaching 350 million customers in 25 countries. She is now CEO of Starcount, a consumer insights company that brings the voice of the customer into the boardroom.

She holds a number of other roles, including:

Founder of The Female Lead: a non-profit organisation dedicated to offering alternative role models to those ever-present in popular culture and giving women a platform to share their inspirational stories. The Female Lead: Women Who Shape Our World was published by Penguin Random House in February 2017 and is being donated to 18,000 schools across the UK and USA to inspire the next generation of female leaders.

Chair of Your Life: Your Life is a three-year campaign to ensure the UK has the Maths and Physics skills it needs to succeed in today’s competitive global economy.

Edwina also holds Trusteeships with The Science Museum and UTC Colleges. She was awarded a Doctorate of Business Administration from the University of Derby and is a Fellow of Lucy Cavendish College, Cambridge and was recently awarded a Doctorate from Middlesex University.